Melanie Mohr
Melanie Mohr
CEO and Founder at YEAY and WOM Token Ltd.

city e1530001513808 - Melanie MohrBerlin

tag e1530001529600 - Melanie MohrE-Commerce, Adtech, Incentivization, Token


I see the power of blockchain and the need for decentralised concepts. This is what inspires me — the opportunity to turn the internet around and reverse some of the negative effects of data centralisation.


Melanie Mohr is a Berlin-based entrepreneur with 20 years of experience producing videos. In 2016 she founded YEAY - the leading video m-commerce platform providing GenZ with a space to share and shop fashion. In 2018 she became the founder and CEO of WOM Token Ltd., the blockchain company helping brands access peer-2-peer recommendations.


WOM Token – Bringing the power and reach of word of mouth to the blockchain.